The course is designed to develop students’ marketing skills and understanding of brand management. In this course, you will learn how to make branding decisions, develop a strategic brand plan and manage brands by learning and applying relevant concepts, principles, and theories. By the end of this course, you should be able to:
- Understand the strategic brand management process and role of brand management in achieving business success.
- Have an in –depth appreciation and understanding of the important issues in planning, implementing and evaluating brand strategies
- Grasp appropriate concepts, theories, models and other tools to make better branding decisions
- Apply branding principles to cases and opportunities created by the course.